📋 Objectives for This Stage

• Translate the 'Project Brief' and 'Site Analysis Report' into 2-3 distinct design concepts
• Explore different massing, layout, and stylistic options
• Ensure all concepts are compliant with preliminary regulatory checks (GFA, setbacks)
• Prepare a professional presentation to communicate the design intent to the client
• Obtain client sign-off on a single concept direction to move forward

⚙️ Standard Operating Procedure (SOP)

1. Internal Kick-off Meeting

   Project Architect presents the Brief and Site Analysis to the assigned design team.

   Details:

   • Brainstorm initial ideas and assign research tasks
   • Responsible: Project Architect
2. Concept Development

   Design team develops sketches, block diagrams, and basic 3D models for 2-3 options.

   Details:

   • Each option must include a basic floor plan and one key exterior view
   • Responsible: Design Team
3. Internal Design Review

   Present the developed concepts to the Head of Design for feedback and refinement.

   Details:

   • Ensure concepts align with ACAD's quality standards and are technically viable
   • Responsible: Project Architect & Head of Design
4. Client Presentation

   Prepare the 'Concept Design Presentation' (ACAD-PRES-001) and present to the client. Clearly explain the pros and cons of each option.

   Details:

   • Obtain written confirmation (email or signed form) of the chosen concept
   • Responsible: Project Architect